Communications & Public Information
District 401 strives to provide essential information to our students, parents, faculty/staff and community members in a timely and reliable manner.
We do this through multiple means of communication tailored to specific needs, ranging from online media and newsletters for conveying more general information to report cards and parent-teacher conferences for updates about individual student progress.
Our goal is to provide our key stakeholders with the information they need while also strengthening our connection with the Elmwood Park community.
Required Information and Public Records
Telling Our Story
Central to our communication efforts is telling the story of how our students, teachers, administration and support staff work together every day to fulfill District 401’s educational mission.
We publicize the accomplishments of our talented students and faculty through newsletters, website announcements and social media posts, and we work with local news media to get the word out to even larger audiences.
Our virtual backpack provides access to flyers advertising District-sponsored events open to the community. The virtual backpack is also a place where community groups can post approved flyers advertising events and programs that would be of interest to our students. Information about submitting flyers can be found here.
District 401’s Policy on Community Connection
Our procedures and practices in the area of communications are governed by the Board of Education's policy on public relations, which can be found in Section 8:10 of the District Policy Manual. This includes the following directives:
The Board President is the official spokesperson for the School Board. The Superintendent is the District's chief spokesperson. The Superintendent or designee shall plan and implement a District public relations program that will:
1. Develop community understanding of school operation.
2. Gather community attitudes and desires for the District.
3. Secure adequate financial support for a sound educational program.
4. Help the community feel a more direct responsibility for the quality of education provided by their schools.
5. Earn the community's good will, respect, and confidence.
6. Promote a genuine spirit of cooperation between the school and the community.
7. Keep the news media accurately informed.
8. Coordinate with the District Safety Coordinator to provide accurate and timely information to the appropriate individuals during an emergency.
The public relations program should include:
1. Regular news releases concerning District programs, policies, activities, and special event management for distribution by, for example, posting on the District website or sending to the news media.
2. News conferences and interviews, as requested or needed. The Board President and Superintendent will coordinate their respective media relations efforts. Individuals may speak for the District only with prior approval from the Superintendent.
3. Publications having a high quality of editorial content and effective format. All publications shall identify the District, school, department or classroom and shall include the name of the Superintendent, the Building Principal and/or the author and the publication date.
4. Other efforts that highlight the District's programs and activities.
A searchable online version of the Board of Education’s complete District Policy Manual can be found here.
To Learn More
For additional information about District 401's public communication efforts, we invite you to visit the links listed below.